We could tell you our products work.
Showing you why is more useful.
Most supplements are sold on tone of voice — bigger promises, longer ingredient lists, as if more names on the back meant more happening in your body. What actually matters is whether an ingredient has real human research behind it, and whether the amount in the tub matches the amount that was studied.
Four rules every formula has to pass
Every ingredient earns its place
If there isn't credible human research behind an ingredient, it doesn't go in. Not as a garnish, not for the label, not because competitors include it.
Doses that match the research
An ingredient at a fraction of the studied amount is decoration. If we include something, it's at a dose the research actually used — otherwise there's no honest reason to include it.
No proprietary blends
"Proprietary blend" means you're told what's in it but not how much. It exists to hide under-dosing. Our labels show every amount, because you can't evaluate what you can't see.
Nothing added for appearance
No artificial colours, no bulking agents, no filler ingredients that make a label look fuller. If it isn't doing something for your body, it isn't in the tub.
What's in. What never is.
- Actives with human research behind them
- Doses that match what was studied
- Forms the body can actually absorb
- Full amounts printed on every label
- Proprietary blends
- Artificial colours and dyes
- Fillers and bulking agents
- Ingredients added to pad the label
Don't take our word for it
- Collagen The effects of collagen for skin anti-aging: a systematic review and meta-analysis. pmc.ncbi.nlm.nih.gov ↗
- L-Arginine Improving blood flow, and its role in managing blood pressure and cardiovascular health. stylecraze.com ↗
- Nitric Oxide Blood flow, blood pressure and athletic performance via nitric oxide signalling. n1o1.com ↗
- Creatine How creatine supplies energy to muscle, and its use for strength and brain health. prevention.com ↗